Wednesday, June 22, 2016

Genius marketing

It was not from Ghirardelli or Lindt or Toblerone or even Hershey, and I should probably not have eaten the whole thing at one sitting last night. Nevertheless, the Raspberry Chocolate bar from an off-brand in the grocery store (Chocolove? really?) also had this going for it -- a poem inside the outer wrapper, tucked next to the gold foil that wrapped the chocolate itself. And we're not talking about some 8-year-old's variation on "Roses are red; Violets are blue," either:

If You're Ever Going to Love Me

If you're ever going to love me, love me now while I can know
All the sweet and tender feelings from which real affection flow.
Love me now, while I am living; do not wait till I am gone
And then chisel it in marble -- warm love words on ice-cold stone.
If you've dear, sweet thoughts about me, why not whisper them to me?
Don't you know 'twould make me happy, and as glad as glad could be?
If you wait till I am sleeping, ne'er to waken here again,
There'll be walls of earth between us and I coudn't hear you then.
If you knew someone was thirsting for a drop of water sweet,
Would you be so slow to bring it? Would you step with laggard feet?
There are tender hearts all round us who are thirsting for our love;
Why withhold from them what nature makes them crave all else above?
I won't need your kind caresses when the grass grows o'er my face;
I won't crave your love or kisses in my last low resting place.
So, then, if you love me any, if it's but a little bit,
Let me know it now while living; I can own and treasure it.

Unknown Author

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